meet the team.
the story so far.
The Lucky Punx family are based on the Japanese beckoning cat (Maneki Neko), familiar across Asia, and in restaurants around the world. The line-art style with minimal, repeat eye and waving arm animations were developed to ensure the end files could be exported as animated GIFs. This ensured high output quality, seamless animation and universal sharing and access.
We chose Discord as the main community channel, with privileged access by subscription only. Through games and initiatives, offering incentives such as the opportunity to be included in the whitelist of the Lucky Punx mint, we built an active community of 18,000 Twitter followers.
Reflecting the number 7’s association with luck in Asia, 7,777 NFT characters targeted a sell-out mint, in which white-listers could buy more than one. By creating specific traits, for example facial hair, hats, glasses and clothing, the generator was able to potentially create an almost infinite range of unique characters of different ethnicity and gender.
As we worked on building the characters, website and technology infrastructure, we attracted a vibrant community. We appeared live on hosted Twitter Spaces, and released daily themed artwork cheekily referencing global celebrities and high-profile movies. We also ran competitions; for example community members were able to win one-of-one caricature NFTS of themselves.
Towards the reveal of the collection, ramped-up activity generated a frenzy of interest in joining the whitelist for early access to the project' mint on Opensea. We secured live Twitter Spaces with high-profile NFT influencers during the project’s reveal, and subsequent mint, ensuring the project was being discussed live as it unfolded. The collection went on to sell out within a day.
NFT buyers and sellers rely upon smart contracts for an added layer of robust security. Our smart contract automates processes, and unlike humans doesn't make mistakes, massively improving the efficiency and cost of a traditional contract. We managed the configuration and deployment to marketplaces. With Lucky Punx hosted on a public blockchain, holders' details can be accessed by anyone. Our smart contract checks the first recorded wallet address of the Lucky Punx NFTs, and tracks ownership, mitigating the chance of fake certificates and NFTs.
- Twitter community: Following 0 / Followers 18,000+
- Discord community (subscribed): 4,500+
- Whitelist mint sell-out time: Under 7 hours
- Public mint sell-out time: 42 minutes
- Opensea trending position achieved: global number 1
- Opensea account verification: within 3 weeks of mint
- Trading volume first week: 162ETH ($302,000)
new direction.
Such was the fast-moving world of NFTs throughout 2022 and into 2023, our idea for amulets (to generate benefits through staking) was something we no longer felt aligned or comfortable with. An unsavoury interest in chasing a quick buck was losing sight of the essence of beautiful art and collectability. As a result, we decided to re-think the direction of Lucky Punx. Welcome to the beginning of that journey x.
faqs.
We believe in ourselves, the Lucky Punx brand and its future. Ultimately though, you will have to decide for yourself. Only spend the money if you can afford to do so.
Lucky Punx is currently in the final throes of global trademarking, so watch this space!Such is the fast-pace of the evolution of web3 projects, our initial roadmap following the whirlwind of our globally trending mint quickly began to force moral conundrums we couldn't ignore. More recently we have been working on new ideas to make Lucky Punx a long-term brand, for example through our original vision for streetwear. Lucky Punx clothing, ethically and ecologically-focused, can be purchased via our online store. Our roadmap will be developed to embrace our passion for the collectability of creative. We won't be led by the erratic whims and unpredictable pace of the still-evolving NFT marketplace.
Dave and Andy have both worked in digital media since graduating in Graphic Communication in the late 1990s. Before this, Justin and Dave were at school together. All 3 began their careers at a trailblazing London agency, where they were digital communication pioneers at the forefront of online marketing. Since then, they have often collaborated: Dave nurturing clients' digital briefs - Andy conjuring imaginative creative, and Justin delivering innovative technical solutions.
The founders of Lucky Punx are creators, designers and technologists, who have worked collaboratively with global brands for over 20 years. The NFT world was new and fresh when we conceived Lucky Punx. We loved the vibe, and its compatibility with our creative concept built on community, lore, character development and ultimately collectability.
Our extremely successful launch saw us sell out our public mint in well under one hour, at a time when 96 hours was viewed as a success. On that day Lucky Punx trended as global no.1 on the only credible trading platform of the time, Opensea.
However, one of the advantages of being older and wiser in a fledgling marketplace is knowing when to pause and reflect. Even in the weeks running up to the mint we didn't like what we were seeing in the NFT world. Creativity and brand loyalty was being over-run by a seemingly-unstoppable flurry of new interest, driven only by the prospect of making a quick buck. This reflected badly on the industry, and a collection's likelihood of long-term survival.
Poor foundations lead to unstable construction. Quite simply - Rome wasn't built in a day. Let's build something beautiful, but strong x